“It’s not what you know, it’s who you know.”
To a great extent, this is true. Employers are looking for employees but often times, it is hard to find them especially when resumes don’t clearly paint a clear picture.
3 Things Resume Do Not Do
1. display soft skills such as {People skills, negotiation}
2. demonstrate your tone [...]

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This is a Winner! The Microsoft Word commercial is action packed and funny.

This is a Loser!. Simply using celebrities such as Bill Gates and Jerry Seinfield does not further connect the brand with the customer base.

Apple has always done it right by communicating their competitive advantages over Microsoft in their short and charming [...]

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