Donation-based Yoga
949 Clay Street (Stockton & Powell)
San Francisco, CA 94108

Swirling around in Chinatown, a sign that read “Donation-based yoga” caught my eye last week.
Just like passing around an offering plate at church, the yoga session is simply … well donation based.

This strategy plays along the theory of SAMPLING. Costco + other super markets understand this. The chances of some buying a food product after tasting a sample is high.

New marketing means building community, interacting with them, and presenting your service or product.