A few very old IDEO videos. IDEO is more than just a design firm, but houses talented innovative people. Design differentiate products and will be here to stay.
Take a toaster oven. Toasting bread take 5 mins. The rest of the time, it sits in the kitchen.
Now, design a toaster oven with elegant curvy designs, now become an art piece when not in use.
It’s all about process – design process.
Basically gather all the possibilities together.