“Wash your hands before serving customer.” In this case, “Don’t use the utility sink to wash your ass.”
Public Relations, also known as PR, is simply how the public views you or your brand.
Just a Few Examples
McDonald’s. They are well known for their charity work for the Ronald McDonald House
Vitamin Water. Aside from sponsoring top celebrities such as LeBron James and 50 Cents, they want a public image that combines the healthy benefits of drinking water with some flavor.
Whole Foods. They are known to be a great place to work and provide top quality foods.
Starbucks. Being a giant in the industry can have back lash. By providing even part time employees with benefits, this sends the message that they care about their workers. Money spent here is better than any advertising.
Unfortunately, yesterday the video released on a the internet showed a Burger King worker taking a bath in the kitchen sink. Obviously violating health code and destroying the brand image of the #2 Fast Food Chain. (Full Article)
Acting as a public relations manager for Burger King…
Top 4 Must Do Things
1. Work. The franchise owner needs to start working at the cashier. This shows the community that the owner is taking responsibility. Their role is to answer questions and ensure that the food is safe.
2. Incentives. Management often hires bad people without detecting it in the interview process. The franchise owner needs to take charge and reach deep into their pockets.
Try
Every Meal Purchase, a choice of free dessert.
3. Communicate. When customers ask about the situation, don’t give a statement from corporate. Instead, try a personal message.
“Hi, I’m Bob, the owner. For the first time in my life, I am embarrassed. We made a mistake and fired everyone involved with the situation. Our food is safe, I had a few Whoppers this morning.”
4!Eat. Throughout the day, have the owner and workers eat the food in front of the customer. If the owner is eating the food, then it portrays the image that it must be safe.
Comeback. Jack In the Box served tainted meat around ten years ago and now they have earned their consumer trust with jovial ads. The key thing is to respond quicky.
