“Not another frozen yogurt spot, I murmur to myself!” My friend had told me about Jubili in the Fillmore district. So after my comfort food thrill at Bodega Bistro, I trekked over to Jubili.
Ambiance. As you can tell from my blog, I am a big design freak. After all, design separates one from another restaurant. With a minimalist décor, I immediately felt refreshed. Sleek menu font and white table counter created a clean feel.
Taste. With a clean after taste, the peach is a better bet than original and strawberry. After trying countless frozen yogurt place, the main measurement texture and flavor. With a creamy light texture, the swirly treat past the test.
On one visit to Quickly’s fro yo, ice crystals were found.
To balance out brain freeze, a warm cup of green tea rounded out the meal. The cereal was nothing spectacular but would make a great breakfast dish.
Differentiate. Jubili differentiates by serving great teas as well as a cereal bar. I would like to see a frozen yogurt shop start serving savory items that pair well with their menu. Something light such as a mandarin avocado salad would be great.
Froyo
Sizes/Price
Mi My Mo
($2.45) ($3.45) ($5.90)
Marketing.
Bloggers now play a vital role in helping frozen yogurt shops grow their business virally.
1) Go to www.google.com
2) Type “yogurtouille”
3) After Yelp and Flickr searches, our Campusfork blog sites arrives.
So if you’re a small business owner, I advise getting to know influential bloggers and create a great relationship. I once introduced myself to the owner of a frozen yogurt shop across from Westfield center. Being grassroots minded, I offered to take a picture of his shop and blog about his food. He told me no photos were allowed and that his public relations person would do the job. Lost opportunity for free exposure.
New Viral Campaign
- create buzz
- have bloggers provide exposure
- organic viral campaign
conclusion: invite bloggers to sample your product, authentic reviews, fast exposure time, cost effective
Old School Public Relations Campaign
- find a food public relations company
- create a press release
- pray that the editors from newspaper will pick up the story
conclusion: expensive, take a long turnaround times, not in your hands
As I mention throughout my blog, serving great food is just one piece of the pie. In the battle of the frozen yogurt war, restaurateurs must run an efficient operation. This includes maintaining food cost as well having enough cash flow to stay in business. Pinkberry has done this by receiving millions of dollars in venture capital money from Starbucks founder. Read “How to build a Pinkberry Copycat” for more details.
*Special Thanks: Andy, thanks for introducing me to your fro yo shop. You are a gracious host. Cheers
