(Jalapeno Chicken Burger video)
(Paris Hilton Carl’s Jr. Commercial)
Carl’s Jr., the fourth largest quick service food chain restaurant behind McDonald’s, Burger King, and Wendy’s is launching a new viral campaign for their Jalapeño Chicken Burger. After watching the video filled with sexy cheerleaders, the viral ad accomplished its goal, gaining my attention. Carl’s Jr. has been known to push the envelope in terms of airing sexy commercials. They have hired Paris Hilton and Hugh Hefner in the past for their campaigns.
Customer target: The four Kings in the fast food business target mainly male customers age 16 to 32 but each has their unique brand strategy.
McDonald’s: wholesome and family oriented. Sponsors McDonald’s All- Ameican high school basketball game and form the Ronald McDonald House Charity
Burger King: Pioneers in the viral campaign war in the fast food industry. They hired ad guru Crispin Porter and was successfull in their Subservient Chicken viral video that drew millions of viewers.
Wendy’s:With their “Its waaaay better than fastfood” slogan, Wendy aims for a brand that conveys family orientation and fresh ingredients. No dry humor or entertaining adds.
Carl’s Jr:Famous for their use of celebrities such as Paris Hilton and
(Click here for past blog on fast food)
Coupon.
For a free drink with a sandwich purchase, click the following link.(Jalepeno Chicken Burger)
As for me, I personal like unique food items not found at other fast food joints. With a cripy light batter, the fried zucchini is my favorite side dish.
Consultant hat.
Food marketing has changed drastically in the past five years. The marketing department once relied on traditional print forms such as billboards and ads in magazines. Marketers also created press releases and prayed to God that their new products would be featured in the newspapers or magazines. The turn around time was slow and required a lot of work.
Magazine editors need at least a month to write a featured article and local newspapers need at least a week. The new media is all about speed and viral campaigns. Now, creative ways to promote a product include Facebook applications and contacting bloggers about their new product promotions. A blogger who writes about a new food item can instantly drive traffic to the fast food restaurant website as well as increase sales.
Carl’s Jr. has also ventured into the Mexican quick service restaurant arena with Green Burrito. They are trying to compete with Yum Brands, the restaurant group that owns Taco Bell.
Good for people to know.